*Medium: channel of communication
*"The medium is the message"
*Media: Buffet of channels
*Medium is single for media
*Pictures help creativity/hand crafted (personal)
-All that has to do with feedback tone
*Tone: personal ;human
*Appealing to two things:
-Simple proposition
-Expected different things as a kid
*"Our job= our career= our calling" (personal touch)
*If MUST is so great, why not choose it?
*Transmitter<--noise, channel (medium), message--> Receiver.
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